The IT GIRL x Laufey collaboration brought musician Laufey into the popular dress-up Roblox experience developed by IT GIRL Magazine. Launched alongside the game's summer update, the event featured a complete visual takeover inspired by Laufey's aesthetic, a dedicated virtual concert, exclusive wardrobe items, fresh runway voting themes, and limited-time collectible badges.
IT GIRL x Laufey Event Overview and Schedule
The crossover officially ran from Monday, August 18 at 5:00 PM to Tuesday, September 2 at 4:00 AM, 2025. It transformed the main IT GIRL lobby and dressing rooms with a brown color palette and carousel-themed displays inspired by Laufey's album A Matter Of Time. The runway also received custom decor, including oversized clocks and mechanical gears matching the aesthetic of her single "Clockwork."
During the takeover, players could listen to Laufey's music as background audio across different phases of the game. For players who preferred regular audio, the songs could be toggled on or off directly through the in-game settings menu.
The event rotation included three dedicated Laufey tracks:
- Lover Girl: Played during intermissions between rounds.
- Clockwork: Played during dressing room rounds and Free Play mode, serving as an in-game teaser preview.
- Tough Luck: Played as runway background music while models walked and voted.
Free Event Items, Hairstyles, and Premium Pass
The update introduced both free wardrobe additions and a limited-time Robux gamepass. According to gameplay testing, the standard Laufey clothing items were added directly to the dressing room catalog for all players.
Free Event Clothing and Accessories
Players could equip six core Laufey-inspired items during dressing phases:
- Ribbon choker with a pearl
- Sailor scarf
- Cardigan with buttons
- Flat shoes with straps
- Sleeveless puffy dress with ribbons on the straps
- Frilled hat with a decorative bow
The update also added two event hairstyles along with five facial feature skin-tone presets ranging from Very Light to Very Dark.
Limited-Time Gamepass Items
For players looking for exclusive pieces, IT GIRL released the [LIMITED TIME] Premium Laufey Items gamepass. Purchasing this pass permanently unlocked three specialty pieces:
- Blouse with long puffy sleeves
- Chain shirt
- Frilled corset top
New Laufeycore Runway Themes
To celebrate the musician's vintage, romantic aesthetic, the developer added ten new themes to the runway voting pool. When these themes appear, players style their models around classic retro silhouettes, soft palettes, and timepiece motifs:
| Theme Name | Style Focus and Concept |
|---|---|
| Boho chic | Earthy textures, layering tops, and free-flowing cuts |
Virtual Concert and Roblox Badges
Beyond the dressing room, the event connected directly to a separate virtual Laufey concert experience accessible through an interactive portal in the IT GIRL main lobby.
The virtual concert showcased Laufey performing across dynamically shifting stages. The show featured changing environments, including night storms, floral petal showers, flying doves, a horse-riding sequence, a forest with a grand piano, and glowing dome structures. A concert merchandise stand allowed players to purchase in-game items, including the exclusive "Lover girl by Laufey" emote.
How to Unlock the Event Badges
The collaboration featured two official Roblox event badges that players could earn during the limited-time window:
- You Participated in the Laufey Event!: Awarded automatically inside IT GIRL when a player joins the game and equips any event-specific item from the Laufey collection.
- I Attended Laufey's Concert!: Awarded by stepping through the portal located in the IT GIRL lobby and loading into the Laufey concert venue.
Frequently Asked Questions
Are the Laufey clothing items permanent in IT GIRL?
The six standard free clothing pieces and hair options introduced during the collaboration remain in the game's wardrobe catalog. The exclusive three-piece set (puffy sleeve blouse, chain shirt, and frilled corset) required purchasing the limited-time premium pass.
Can you still earn the Laufey event badges?
Official Roblox badge descriptions indicate both the event participation badge and the concert attendance badge were limited-time rewards available during the collaboration period.
Where was the concert portal located?
The portal was located directly in the central IT GIRL lobby, allowing players to teleport between the dressing rooms and the virtual concert stage without searching external game menus.
